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After the purification and beheading took place, a victor was crowned at the Stella Artois Canadian Draught Master competition. Eight Canadians across the country duelled it out for the title of Canadian Draught Master in a head-to-head style pouring competition. However, only one competitor showed the ultimate mastery of the perfectly poured chalice of Stella Artois. Clement Beauchesne from Montreal beat out seven other competitors to represent Canada at the World Draught Master competition in Buenos Aires today.

"I'm so thrilled to be the Stella Artois Canadian Draught Master! There were so many great competitors at the event and to be the top Canadian representing our country in Buenos Aires is a huge honour," said Beauchesne, 2011 Stella Artois Canadian Draught Master. "From the regional event in Montreal to the national competition in Toronto, this event was awesome and I look forward to taking home first place in Argentina."

Following Beauchesne, was runner-up Jim Armstrong from London, Ontario and third place winner Catherine Lavergne from St. Albert, Quebec.

Maybe beer doesn't make the world go round. But, according to statistics, drinking it might certainly help the economy go round. It still reigns as Canada's most popular beverage in terms of volumes consumed and dollars sold. How much do you consume over any given weekend? Hopefully, not so much that you're bleary-eyed for days after. Enjoyed responsibly, beer offers as much complexity to tickle the palate as wine. The right beer can be paired with practically any kind of food, just like wine. And that adventurous spirit can be well satisfied by the array of international beers available for purchase.

Here at home, Canadian micro-breweries are popping up all over. Many don't produce enough volume to be sold through the larger liquor outlets. So, that offers beer lovers the perfect opportunity to visit the actual premises where beer is being made. Take a tour of your local micro-breweries; there are probably more situated close to you than you might think. Talk to the brew masters about what makes their beers unique, and try a few while you're there to see what you think. You're sure to find a treasure or two.

In the meantime, here are some interesting ways the beer industry supports the Canadian economy.

201008030006_Unibroue_EN_20100803_125117After four rounds of tastings in London, England, the winners of the World Beer Awards 2010 have finally been announced. Among the 500 competing beers from 27 countries, Quebec's Unibroue 17 was named world’s best beer. Unibroue is classified as a dark ale, and took first place in three categories: World's Best Dark Ale, World's Best Strong Dark Ale and The Americas' Best Strong Ale.

Unibroue 17 was actually brewed only once, in late 2007. It's the result of brewmaster Jerry Vietz’s expertise and know-how. “I am extremely proud that this beer was honoured in this prestigious competition, since it’s the first beer I created and brewed at Unibroue from start to finish. I still remember the time spent developing this beer, especially the first day of fermentation when I and three of my brewers added oak chips to the fermenter!” said Vietz.

Beer is as distinctive as wine. To beer lovers, of course, that's not exactly news. But, if you're not already an aficionado, trying to decide what beer to buy among the multitudes lining liquor store shelves is a tad daunting. What is the difference between ale and lager? How about wheat beer, fruit beer or stout? How do beers produced in different countries differ from each other?

If you think of Corona as the quintessential summertime thirst quencher. You're right. Nicely chilled, it's light and refreshing. So is any cheap and cheerful offering by the big, national producers. There's certainly nothing wrong with that. But, narrowing the field might leave you thinking that the heavier and heartier beers might be winter warmers. Not so. This is where we discover that ales and stouts can actually be as refreshing (although admittedly not as light) as those popular types. And have you noticed that not everyone across this great land drinks chilled beer?

If you’ve ever wondered about the power of the Internet, just consider for a moment the case of Corona Extra. Made by Grupo Modelo, a Mexican company specializing in beer production, distribution and marketing, Corona Extra was recently picked by Facebook users as their favourite beer.

The brand was selected in a Facebook "Pick Five" survey where users worldwide choose their favourite five things based on different topics. The Favorite Beers survey collected the opinions of 2.5 million people on Facebook, according to PC World. Facebook is a social networking site boasting some 200 million users worldwide.

"Having our brand on the top of a list in an unsolicited survey is definitely proof of the great success of Corona Extra and of the unique brand imagery that distinguishes our brand all over the world," said Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo, the maker of Corona Extra.

Beer, the oft-maligned blue-collar drink, offers an amazing variety of styles and remarkably complex and often subtle flavours. Brewing is at least as old as winemaking, its history going back as far as the ancient Sumerians, some 5,000 years ago. It was the natural beverage of choice in those parts of the world where grains, rather than grapes, were most readily available. In Europe, countries bordering the Mediterranean had no trouble making vino and remained wine drinkers, while more northern regions naturally turned to this fizzy concoction.

At its best, beer challenges the senses in much the same way wine does. Until quite recently in Canada, as in the US, most ales were of the standard, mass-produced kind, showing little variety or complexity. This has all changed for the better (see “Renaissance,” in Tidings’ July/August 2008 issue). We now import some of the best beers in the world and, more importantly, a new generation of imaginative brewers has sprung up all over this continent. Indeed, North Americans are creating the boldest and most innovative brews on the planet. It has been said that we live in a golden age of wine. That is every bit as true for the brewers’ art. It’s time to wake up and smell the hops.

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